Elise Kersh
I am a passionate marketer with 14 years of experience in brand building, creating one-of-a-kind experiences, and executing digital campaigns to increase sales and drive brand exposure.
Forge Heated Ice Press
Launched a full go-to-market strategy of the Forge Heated Ice Press. Materials included product and lifestyle photography and video, digital and print advertising campaign, in-store point of purchase materials, and experiential event activations.
Design Stories
Explore how Monogram designs are brought to life through the storytelling of our creative partners. Videos used to drive brand awareness with influential trade partners, utilized on web, social channels and in-store displays at Monogram reseller showrooms.
Jean Stoffer, Founder of Stoffer Home
Holistic Marketing
Data-Driven Actions
This side-by-side refrigerator campaign was created out of sales decrease in the category. That data resulted in the decision to increase sales associates loyalty rewards, while simultaneously amplifying communication through email newsletters (B2B) and an organic social campaign (B2C). To maximize our reach, we shared the social campaign with key resellers, increasing operational efficiencies by providing instructions and suggested captions for each post.
Custom Content
Experiential Event Activations
Create unique experiences at targeted Designer's & Custom Builder events to drive brand awareness and new trade connections. Round Top Antique Week event resulted in 80K Instagram impressions, 100 new followers and 55 impactful new relationships.
